Irakli
Operations · Co-founder
Ten-plus years in hospitality. Front office and accounting operations at Marriott. Four years behind a bar and on the schedule as bar manager. Currently co-owns the cocktail bar in El Born that is also MAGMA's lab.
We are operators first, technologists second — the inverse of every other vendor in this space. We help independent bars, restaurants, and boutique hotels run better shifts through honest IT and AI.
A note from the pass
Every other vendor in hospitality is a coder who read a book about restaurants. We are the inverse. Ten years of front office, four years behind a bar, and a full-stack developer who builds what the floor actually needs. We have worked the same Friday- night pass you have. We know which screen the runner cannot see, which report your accountant secretly rebuilds in Excel, which integration breaks at 23:47. Hire operators who code, not coders who read about hospitality.
Productised tools we have built for our own venues and packaged for yours. One subscription, one onboarding, one bill.
Runs your breakfast room without the manager standing in it. Orders, allergens, room charges, dietary tags — one tablet on the pass.
Pre-shift briefings the team will actually read. Drops 86s, guest preferences, and reservations into one card per shift.
Inventory that survives a real bar back. Counts in pours and bottles, not spreadsheet decimals. Closes itself.
For operators who already know something is off. Scoped projects, fixed deliverables, no retainers we cannot justify.
We walk your service. We watch the close. We read the schedule, the prep list, the POS exports, and the manager's group chat. You get a short written report of what is costing you minutes and money — ordered by what we would fix first if it were our venue.
Choosing a POS, PMS, reservations or accounting stack from people who have actually used them under fire. We narrow the shortlist, negotiate the contracts, and stay through go-live — including the bad week.
When nothing on the market fits, we build it. AI workflows, integrations between systems that refuse to talk to each other, a single screen that replaces three. Operator-spec'd, Denis-built, deployed on your floor.
Operations · Co-founder
Ten-plus years in hospitality. Front office and accounting operations at Marriott. Four years behind a bar and on the schedule as bar manager. Currently co-owns the cocktail bar in El Born that is also MAGMA's lab.
Engineering · Co-founder
Full-stack developer, AI practitioner, longtime IT specialist. Builds the systems Irakli specs and the floor breaks. Currently co-owns the same bar — usually in the back office, occasionally on the door.
Thirty minutes. You tell us where the friction is — staffing, tickets, integrations, breakfast room, the lot. We tell you honestly whether we are the right people. Sometimes we are not.
We spend time inside your operation. A weekend of service for a bar or restaurant; a full check-in cycle for a hotel. Remote works for chain-level tooling. We watch, we ask, we write.
One document. What is broken, what we would do about it, what it would cost, what it would not cost. You decide whether to move forward. No retainers, no monthly creep.